Catching a whiff of cool with Justin Timberlake.
By Joshua David Stein
Recently, Justin Timberlake was in New York City to film Saturday Night Live, but he found the time to grant a few moments to journalists in his capacity as the new face of Givenchy’s cologne, Play. The process of interviewing Timberlake has more twists and turns than a Sue Grafton novel (J Is for Justin?), so I was sworn to secrecy about his location which, it turned out, was on an empty floor of a Chelsea condo building. Upon entering the uninhabited penthouse I was asked to watch a documentary about the making of the film shoot for the scent’s ad campaign. After the doc, I was allowed into the antechamber, one room closer to the man himself, where I watched another documentary, this one about the actual fragrance. Lost in the discourse of the citrus-y high notes of Play, I was startled to feel a gentle tap on my shoulder. “It’s your turn,” said a clipboarded PR woman. I followed her through a partition and then, just like that, I had gained an audience with Mr. Timberlake. After exchanging pleasantries, we quickly got down to business.
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